New Fashion & Beauty Social Network Site Gives Friends a Place to Give and Get Advice

New Fashion & Beauty Social Network Site Gives Friends a Place to Give and Get Advice


OhThatsYou.com liberates users to express their "only me" style instead of chasing the "me too" of fashion


REDWOOD SHORES, Calif., Aug. 23, 2011 /PRNewswire/ -- Starting September 8, thousands will gather at the world's fashion capitals for the bi-annual extravaganza that is Fashion Week. Many more will have a virtual presence, using laptops and mobile devices to view and discuss the styles coming down the runway. Even with the integration of high tech and high fashion, a phenomenon dubbed Fashion 2.0, there continues to be a disconnect between imaginative designs and personal style. Fashion and beauty sites either suggest fantasy ensembles that wouldn't fit most people, or they use simple-minded quizzes that produce fashion tips that are inaccurate, too generic or too overwhelming.

OhThatsYou.com solves this disconnect by putting the consumer in control.

It provides an integrated array of tools that enables members to...

1. Interact with their trusted circle--including their friends and other members with similar attributes and lifestyles--to make style and purchasing decisions
2. Use the OTY Window-Shopper to collect fashion images that suit their tastes
3. Mix and match these items to create different looks
4. Receive OTY generated personal fashion and beauty recommendations on items that suit their face and body type


"Our personal style is a combination of our unique physical attributes, the sum total of our experiences and our environment," says founder Azita Gandjei. "OhThatsYou.com enables members to find their own unique personal style, whether they want to fit in or stand out."

OhThatsYou.com officially launched on August 23 and is now in public beta.

Related Links:

Oh That's You! Homepage

Style Exchange Community

Overview of the site

Oh That's You! Blog

SOURCE Oh That's You!, Inc.
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Chipkos Saves the Planet with the World's Most Expensive Flip Flop

9 Aug 2011 14:00 Africa/Lagos

Chipkos Saves the Planet with the World's Most Expensive Flip Flop

Using sandals to protect more than just feet, Chipkos makes its footing in an environmental movement.

PR Newswire

LOS ANGELES, Aug. 9, 2011

LOS ANGELES, Aug. 9, 2011 /PRNewswire/ -- Chipkos today announces the release of a one-of-a-kind pair of sandals, hand-painted by renowned Los Angeles artist, David Palmer. At $18,000 a pair, this collector's piece is priced as the world's most expensive flip flop. With its purchase, Chipkos will protect 100,000 square feet of endangered rain forest land.

(Photo: http://photos.prnewswire.com/prnh/20110809/LA49390)

This piece represents a unique opportunity for one philanthropist to support a major initiative to conserve the rain forest. In tandem, Chipkos presents their newest line of Indian-inspired, eco-friendly sandals. For each pair of sandals purchased, Chipkos will protect one hundred square feet of the rain forest.

Chipkos sandals are a throwback to the Osho slippers from the Sixties ashram scene of India. Unconventionally "square", the sandal design boldly breaks the norms, challenging the standard round-shaped flop and serving as a reminder of the company's square feet protection campaign and mantra, "Stand For Square Feet". Various colors and prints for men and women are available through the Chipkos online store at www.chipkos.com.

Chipkos has been overwhelmed by the positive response from social media fans, sales and the blogosphere. "We believe that people are ready for a wearable badge to express their support for nature conservation," says former math teacher and Chipkos' Chief Nature Ambassador, Priya Jaggia.

"Like adding land to Yosemite, each sandal purchase expands a Costa Rican national park by one hundred square feet, thereby protecting the habitat, species and resources within that land area in perpetuity," explains Norm Gershenz, Executive Director of SaveNature.Org.

Chipkos - Stand for Square Feet.

About Chipkos

Chipkos (http://www.chipkos.com) is an eco-friendly sandal company that protects one hundred square feet of the rain forest for each pair of sandals purchased. Chipkos encourages everyone to participate in the interactive forum TweetForSquareFeet.com, which allows anyone to protect one square foot of the rain forest.

http://www.chipkos.com
http://www.facebook.com/chipkos
http://www.twitter.com/chipkos
http://www.chipkos.com/video

SOURCE Chipkos

CONTACT: Tuesday Simon, +1-310-906-0681, press@chipkos.com

Web Site: http://www.chipkos.com

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Few Hate Shopping For Clothes, but Love of It Varies By Country

24 Jun 2011 11:04 Africa/Lagos


Few Hate Shopping For Clothes, but Love of It Varies By Country

To some, brands matter in clothes shopping, but to many, good brand names equal quality

PR Newswire

NEW YORK, June 24, 2011

NEW YORK, June 24, 2011 /PRNewswire/ -- There are some people who just love to go clothes shopping. Then there are others who only do so when the clothes they currently own are literally wearing out and need to be replaced. Depending on where in the world one lives, there is a penchant for loving or hating shopping for clothes. In the U.S., there is a clear divide as 39% say they like shopping for clothes, and three in ten each say they neither like nor dislike it (30%) and dislike it (30%).

(Logo: http://photos.prnewswire.com/prnh/20100517/NY06256LOGO)

In other countries it is more clear and mostly in favor of shopping. Over nine in ten in India (92%) say they like shopping for clothes with over half (58%) saying they love it. Majorities in China (79%), Singapore (69%), Spain (60%), Italy (60%) and Great Britain (53%) all like clothes shopping as do just under half of Germans (47%). French adults are like Americans and a little divided on the issue with 38% liking it, 32% neither liking nor disliking clothes shopping and 30% disliking it.

These are some of the results of The Harris Poll conducted online by Harris Interactive among 9,222 adults in Singapore, Hong Kong, China and India (June 1 and 10, 2011), the U.S. (May 24 and 26, 2011) and Great Britain, France, Germany, Spain and Italy (May 25 and June 1, 2011).

Brand name importance in clothes purchases



In China and India, brand names are more important than in the rest of the countries surveyed. Almost three-quarters of adults in both India (74%) and China (72%) say brand names are important to them when purchasing clothes and fashion accessories. Around three-quarters of adults in Germany (78%), Great Britain (76%), France (75%), the U.S. (74%), Spain (72%), and Italy (72%) as well as two-thirds of adults in Singapore (64%) say brand names are not important to them when purchasing clothes or fashion accessories.

In China and India part of the importance of brand names may be because of perception of quality. Over nine in ten Chinese adults (92%) and 89% of Indian adults agree that good brand names provide better value due to quality. Although adults in other countries may place less importance on labels when shopping, they do agree that brand names provide better value due to quality—majorities of adults in Singapore (75%), the U.S. (65%), Italy (63%), and France (53%) as well as just under half of Britons (48%) and Germans (47%) say so.

Last purchases

When it comes to making clothing purchases two in five adults in India (44%) and China (42%) made a purchase in the last week, while one-third of those in Great Britain (33%) and Singapore (32%) and three in ten in Germany (31%), Italy (29%) and Spain (28%) as well as one-quarter of Americans (26%) made their last purchase more than a week ago but in the past month. Three in ten French adults (29%) made their last clothing purchase more than a month ago, but less than three months ago.

Looking at why the last clothing purchases were made, reasons vary. Half of Italians (49%) and Spaniards (49%), two in five Germans (43%) and French (41%) and just over one-third of Americans (36%) and Britons (34%) say their most recent acquisition was a necessary purchase. Two in five adults in Singapore (41%) and China (40%) made their last purchase because they were just browsing and the item caught their eye while one-quarter of Indians (25%) say they made their recent purchase for a specific occasion.

So What?

In some countries, like China and India, when marketing clothes it is important to highlight the brand names but in other countries, that does not seem to be as important to purchasing decisions. What is important in 8 of the 9 countries surveyed is an emphasis on classics rather than trendy. In every country but Spain, majorities agree with the statement "I tend to purchase classics versus trends." As these countries are still coming out of the economic downturn, each at their own pace, clothing manufacturers should keep this in mind as they roll out new lines.


Click here for the detailed report.

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