Showing posts with label Facebook. Show all posts
Showing posts with label Facebook. Show all posts

Wednesday, August 1, 2012

Internet Bloggers, Reporters, Rumor Mongers and the Zombies

An Internet Addict. Photo Credit: Mind Disorders.

Internet Bloggers, Reporters, Rumor Mongers and the Zombies

Who is not caught and entangled in the world wide web of the internet?
Almost everyone is caught in it, whether you are using the internet or not, your existence today is affected by it, because in this Information Age, even those who are still stuck in the Stone Age cannot escape from the tentacles of the matrix controlling the stream of consciousness of humans in every nook and cranny of the earth. No matter how you pretend and try to avoid the internet, you will one day be faced with its inevitability when you have to use the computer that comes in the form of the mobile phone that has become the most irresistible gadget in the world today, because it is now imperative for everyone to use it in daily communication. It is an oddity or rarity to see anyone who does not use a mobile phone today and once you use the mobile phone, you are soon caught in the World Wide Web and soon join in the communication hub of the earth.

Aborigines using a laptop in Australia. Photo Credit: Educational Cyberground.

The internet is now dictating the way humans communicate from the closet to the street and from the street to the government. The internet has swayed the momentum of human consciousness in billions of conversations going on the internet; helping to sway passions in political thoughts that ignited the Orange Revolution in Eastern Europe and the Arab Spring in the Middle East with the flood of tears and blood of the victims, the casualties of the consequences in different circumstances caused by the legions of sung and unsung heroes and villains And the social media is the most important catalyst of the internet. The social media is the greatest thing that has happened in the evolution of human communication since the caveman discovered how to make cave drawings. All you need to join us is just an access to the internet and it is a roller coaster ride all the way! The social media gives you the space to exercise the freedom of speech as never done before and the only powers that can control and stop you are the gatekeepers and they are the Internet Service Providers (ISPs) and their partners, the publishers and owners of the millions of websites in the World Wide Web from Google to Facebook and the rest of us. . They cannot control your thoughts and conversations, but they can either approve them or disapprove them. They are the ones who have unleashed their legions of bloggers, reporters and rumor mongers on the rest of humankind, exchanging and sharing billions of accounts of stories of whatever is happening on earth, both fact and fiction and leave the choices to their audiences who are regular followers and invisible visitors from different locations and backgrounds in the world. The rest of humans who have not joined the viral conversations are more or less becoming zombies in the world.

It is necessary to separate the sheep from the goats, those who report and tell the truth from those who report and tell lies on the internet, because they are heroes and villains of the zombies who are swayed by the information of their masters. Of course, before the emergence of the internet, the world has always been inhabited by the good, the bad and the ugly and their zombies. So, the internet as a product of humans will always be inhabited by the same characters found everywhere among us. The internet has only given us all more freedom to say whatever we want to say and often escape from behind our small or big computers. But we must separate the wheat from the chaff in all things. Therefore, let us know the rumor mongers among bloggers and reporters on the millions of websites on the internet.

Do not accept everything you see on the internet until you are sure of it is a fact. The same internet also helps us to find out the fact as falsehoods are debunked and refuted even before the sunset unlike before when there was no internet and news reporters published both confirmed and unconfirmed news of events and incidents which the ignorant and unsuspecting readers cannot verify until the following day or even longer when the falsehoods would have done damages to reputations, and even caused the loss of lives and properties before the people knew that it was a foolish and unnecessary conflict.

Rumors spread by the mainstream media have even provoked riots and caused wars. But the internet has made it possible for everyone to report or tell what fact is or fiction instantly without censorship of the editors or owners of the press. And in fact, the internet would have averted the catastrophic world wars and other wars if it existed before then as the information for or against the arguments of these human conflicts would have gone viral and diffused before they could explode before our very eyes and millions of the lives lost would have been saved. Would Adolf Hitler have succeeded today?
No! Because, he would not have been able to fool millions of Germans to accept his Final Solution for the extermination of the Jews in Europe and the holocaust would have been averted. The internet has made us all wiser!

The internet has given us all the possibilities of what dialogue can do for humanity and honestly the positives are a million times more than the negatives, because everyone can easily sort out the odds and ends on the internet and life goes on, even the zombies will no longer be fooled and misled by their masters.


~ By Ekenyerengozi Michael Chima, August 1, 2012, Lagos, Nigeria.
Michael Chima is the most popular African blogger with over 30 blogs and the author of Children of Heaven, Sleepless Night, Scarlet Tears of London, Bye, Bye Mugabe, In the House of Dogs and co-author of Naked Beauty. His new books The Prophet Lied, and Barack Obama and the American Dream will be released before Christmas. He is also a TV/Film producer and Founder of the annual Eko International Film Festival in Lagos, Nigeria.




















Tuesday, February 21, 2012

84.4 Percent of the U.S. Internet Audience Viewed Online Video



84.4 percent of the U.S. Internet audience viewed online video.
181 million U.S. Internet users watched nearly 40 billion videos of online video content in January.

The duration of the average online content video was 6.1 minutes, while the average online video ad was 0.4 minutes.

Video ads accounted for 12.2 percent of all videos viewed and 0.9 percent of all minutes spent viewing video online.


Top 10 Video Content Properties by Unique Viewers

Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in January with 152 million unique viewers, followed by VEVO with 51.5 million, Yahoo! Sites with 49.2 million, Viacom Digital with 48.1 million and Facebook.com with 45.1 million. Nearly 40 billion videos views occurred during the month, with Google Sites generating the highest number at 18.6 billion, followed by Hulu with 877 million and VEVO with 717 million. The average viewer watched 22.6 hours of online video content, with Google Sites (7.5 hours) and Hulu (3.2 hours) demonstrating the highest average engagement among the top ten properties.

Click here for the details with tables and figures.

*A video is defined as any streamed segment of audiovisual content, including both progressive downloads and live streams. For long-form, segmented content, (e.g. television episodes with ad pods in the middle) each segment of the content is counted as a distinct video stream.

Top Topics of Today

U.S. Highlights: 2012 Retail Outlook

The Dallas Morning News Names Local Industry Veteran Robert Wilonsky as Assistant Digital Managing Editor for dallasnews.com

comScore Releases January 2012 U.S. Online Video Rankings

Kimberly-Clark's Kotex Brand Achieves Billion-Dollar Status

Girl Scouts of Northeast Texas teams up with Texas Instruments to launch new badge, interest local girls in STEM

NASA Spacecraft Reveals Recent Geological Activity on the Moon

LightSquared Statement Regarding Inmarsat Notice

Star's Death Places Spotlight on Xanax

Is He A Cheater? There's An App for That!

Quarterly Earnings Reports

American International Toy Fair

Black History Month





Monday, October 31, 2011

How Facebook Made The Mighty Macs the Highest Grossing Film



With over 800 million users, the world's largest social network is making it easy for film advertisers to target the perfect consumer with the perfect message to get them to show up at the box office.



WASHINGTON, Oct. 31, 2011 /PRNewswire/ -- For the filmmakers of The Mighty Macs, last weekend's highest grossing limited release film, Facebook put a new spin on film marketing by offering advertisers the ability to target consumers based on their 'Favorites.' The strategy is simple: target an audience based on the 'Favorite films' posted on their Facebook page, then deliver a compelling message that informs them that there is a new film that is just like their favorite movie.

"If you know what a Facebook user's favorite films have been in the past, you can predict what their favorite films will be in the future," said Sean Wolfington, owner of Tier10Marketing.com, the marketing company that worked with Facebook executives to conduct a laser targeted campaign that helped catapult the new inspirational sports film, The Mighty Macs, into the #1 top-grossing limited release film the weekend it opened in theaters. "Most films are marketed through giant TV campaigns. Because this movie didn't have the budget, we created a 'Targeted TV' campaign that reached consumers who have the highest statistical probability of showing up at the theater for this type of inspirational sports film with a message they cannot deny."

Here is how it worked - Facebook users who covet inspirational sports films based on true stories, like the ever-popular movies Rudy and Hoosiers, and have posted these movies as "Favorites" on their Facebook page, are the target audience. After determining these targets, marketers can filter them based on demographics. "The Mighty Macs began as a limited release in less than 1,000 theaters, so we targeted Facebook users who live within driving distance of the theaters that are showing our film," said Wolfington.

After identifying the target audience, the filmmakers produced a video to send to the consumers to motivate them to come to the box office on opening weekend. As fate would dictate, Rudy Ruettiger, the real-life "Rudy" who inspired the film about his life, saw and loved The Mighty Macs, and volunteered to promote it, saying, "The Mighty Macs is the Rudy of this generation."

The filmmakers utilized an interview with Ruettiger, in which Rudy praised the film, saying, "If you liked Hoosiers and Rudy, you will love The Mighty Macs." With Ruettiger's permission, the short video clip was distributed by Facebook to Facebook users who had chosen Rudy as one of their favorite movies. In short, consumers who love Rudy, received a video from Ruettiger encouraging them to go see The Mighty Macs, and to "Share" the clip with their Facebook friends. With the average Facebook user having 180 friends, the viral power of a user clicking "Like-Share-Comment," now more than ever, creates the potential for videos to spiral into global Internet sensations.

With Facebook enabling Ruettiger to tell Rudy lovers who live close to hosting theaters to go see The Mighty Macs, the strategy lends for the most targeted film marketing campaign in history. What is also unique is the filmmakers only pay when users click on the video initially, and not for impressions of the video or when users share with friends.

"We call this strategy 'Targeted TV' because it gives us all the upside of TV, with its powerful combination of sight, sound and motion, with the ability to deliver the right message to the right consumer. In this case it's the consumer who loves inspiring sports films, particularly, Rudy. It's a perfect campaign because people who love the real-life Rudy want to listen to what Rudy loves, especially films that inspire him," said Tim Chambers, the writer, director and producer of The Mighty Macs.

"We call the second half of the campaign, 'Social TV' because users who "Like" the Ruettiger video can share it with all of their friends and then the whole process repeats itself indefinitely," added Wolfington. "When 'Targeted TV' becomes 'Viral TV' with the click of a button, it is a very effective way to attract customers who have the highest statistical probability of going to see The Mighty Macs."

"Traditional TV can't target to that level of detail today and consumers can't 'Like' and 'Share' commercials the way they can with videos online," Wolfington emphasizes. "This is the future of marketing. It's amazing!"

About The Mighty Macs: The Mighty Macs is based on the incredible true story of the 1971-72 Immaculata College team that started in obscurity but became the original Cinderella story in women's basketball when a national champion will be crowned for the first time in women's basketball. This newly founded team of pioneers went from barely making that inaugural tournament to the first dynasty in their game. And Cathy Rush, the woman that changed the game for the better, became immortalized when she was inducted into the Naismith Memorial Basketball Hall of Fame last year. The Mighty Macs stars Carla Gugino as Cathy Rush; David Boreanaz as her husband, NBA referee Ed Rush; Marley Shelton as Sister Sunday; and Academy Award and Tony Award winner Ellen Burstyn as Mother St. John. The Mighty Macs opened in theaters on October 21st and was released in 1,000 theaters through Sony Pictures. Tim Chambers wrote, produced and directed, with executive producers Vince Curran, John Chambers, Thomas Carl, Bud S. Smith, Pat Croce and Sean Wolfington, who also owns Tier10Marketing.com, the company that architected this new social media marketing strategy for films.

To see the video of Ruettiger praising The Mighty Macs, please visit the following link: http://vimeo.com/30606493

Other related links are listed below:

Film Trailer: http://www.youtube.com/watch?v=Y_VXhJCetwc
Film Website: http://www.themightymacs.com
Film Press Release: http://www.themightymacs.com/pressroom/pressmaterials
Marketing Company: http://www.tier10marketing.com

SOURCE Tier 10 Marketing

RELATED LINKS
http://www.tier10marketing.com





Friday, July 8, 2011

American Express Gold Rush on Facebook



Gold Rush on Facebook – Test Your Trading Skills for the Chance to win Solid Gold Bullion

The Great American Express Gold Rush Facebook Game has a Prize Fund Worth Over £20,000

London, July 7 /PRNewswire/ — Today, American Express® launches 'The Great American Express Gold Rush', the UK's first ever fantasy gold trading game on Facebook that has a prize fund of over £20,000, including solid gold bullion worth £10,000. To celebrate the rich rewards offered by The American Express Preferred Rewards Gold Card, this brand new game capitalises on the fact that gold has never been more valuable, and will pit players of all levels against each other with daily trading challenges that span a month-long period.



Within the game, which can be found at www.amexgoldrush.co.uk, players will travel the world visiting well known destinations with the task of buying and selling gold for profit. At the start of the game, players can invest in a variety of gold items including chains, rings, coins and bars before jetting between London, Paris, Dubai, Mexico City, Sydney and New York to trade their stock and make a profit. Players will also collect rewards points as they spend and trade.

In each city, local news stories influence the price of gold, so players must use their skills to make the right trading choices. Profits are accumulated during each daily game and players will receive a daily ranking based on the amount of profit they accrue. The player with the highest ranking at the end of the day will be awarded a fantastic prize inspired by the Preferred Rewards Gold Card. Whilst wise decision making could see players reach the top of the leader board, savvy trading is a must, as a host of random events will change the game in the blink of an eye.

At the end of the 30 day competition, which closes at 23.59 on 5th August 2011, the smartest (and the luckiest) player with the largest individual daily profit will walk away with solid gold bullion worth approximately £10,000.

The full line up of prizes includes:

* Solid gold bullion worth £10,000
* Return flights to New York and a number of top European destinations
* Return train tickets to Paris
* Two night stays at a top London hotel
* Return tickets to Paris with Eurostar
* Tables for two at some of London's most iconic restaurants
* Tables for two at some of London's most iconic restaurants
* State-of-the-art digital cameras

Richard Harris, Vice President and Head of Card Acquisition at American Express, comments: "We are thrilled to be launching 'The Great American Express Gold Rush' game. This is a first for American Express and has been designed as a fun and engaging way to compete with friends, family and other Facebook users. The game taps into people's competitive side and with the possibility of winning real gold bullion, the stakes are high. There has never been a better time to reap the rewards of gold and the game allows us to showcase the benefits of The Preferred Rewards Gold Card, highlighting how easily Cardmembers can transform spending into real travel rewards."

To play 'The Great American Express Gold Rush' and start trading immediately simply visit www.amexgoldrush.co.uk. For added competition, invite friends and family to take part by clicking the share option at the end of each daily trade.
Notes to Editors:
Game Terms and Conditions:

This game is based on fictitious markets and does not reflect real-life scenarios or market conditions. Provision of the game does not constitute the provision of financial advice.

* UK residents aged 18+
* Main Prize: 10oz of solid gold bullion. Plus Daily Prizes: see www.amexgoldrush.co.uk for full terms and list of daily prizes. Conditions apply.
* Promotion runs 07.07 - 05.08.11
* To enter: Register and play at www.amexgoldrush.co.uk. One game per person per day. Highest daily profit wins a Daily Prize. (max one Daily Prize per person). Highest Daily overall score wins the Main Prize
* Promoter: American Express Services Europe Limited, London SW1W 9TQ. The Preferred Rewards Gold Card is offered by American Express Services Europe Limited. Registered Office: Belgrave House, 76 Buckingham Palace Road, London SW1W 9AX. American Express Services Europe Limited is authorised in the United Kingdom by the Financial Services Authority under the Payment Services Regulations 2009 (reference number 415532) for the provision of payment services

The Preferred Rewards Gold Card

The Preferred Rewards Gold Card is a charge card. Unlike credit cards, a charge card does not have a preset spending limit. However, the balance of the card must be paid each month in full.

For more information or to apply for a Preferred Rewards Gold Card, visit www.amex.co.uk/gold.
About American Express

American Express is a global service company, providing customers with access to products, insights and experiences that enrich lives and build business success.

A leader in global payments, American Express is the largest card issuer by purchase volume and operates a worldwide network that processes millions of transaction daily.

Learn more at www.americanexpress.co.uk and connect with us on www.facebook.com/AmericanExpressUK.
For further information contact:

Samantha Darlaston at Consolidated PR on 020 7781 2335 / samanthad@consolidatedpr.com

David Stewart at American Express on 01273 216674 / david.a.stewart@aexp.com



Thursday, July 7, 2011

Mark Zuckerberg of Facebook is on Google Plus?



Mark Zuckerberg of Facebook signed up for Google Plus? And he is now the most followed person on Google+. But is he feeling threatened since Facebook is presently losing members worldwide, with a sharp drop in United States membership? Is he afraid that Facebook may slide like MySpace?



The Facebook CEO Mark Zuckerberg has just met with Skype CEO Tony Bates in a partnership for a new video chat feature. But will that help?

Releases displayed in Africa/Lagos time

7 Jul 2011


6 Jul 2011







5 Jul 2011



Statement by William W. Taylor III and Benjamin Brafman on Behalf of Dominique Strauss-Kahn

U.S. Office Sector Records Strongest Demand Since 2007, According to Cassidy Turley Quarterly U.S. Office Report

Update: Drowning is the Leading Cause of Death to Children Ages 1- 4

Ukrainian Government Adopts European Integration Plan

The Dow Jones Credit Suisse Core Hedge Fund Index Down 1.95% in June

In Wake of Market Uncertainty, Employee Confidence in Job Security, Pay Raises and Job Market Falls to 2008/2009 Levels, Yet More Employees Say Job Satisfaction Up




Friday, April 15, 2011

Mark Zuckerberg Tops Steve Jobs, Oprah, Bill Gates, and Warren Buffet as Achiever of the Year



Apr 15, 2011 08:10 ET



Facebook's Mark Zuckerberg Tops Steve Jobs, Oprah, Bill Gates, and Warren Buffet as SUCCESS Magazine's Achiever of the Year

LAKE DALLAS, Texas, April 15, 2011 /PRNewswire/ -- Facebook has changed the way people connect worldwide, morphing from college fad to global communication force. And co-founder Mark Zuckerberg has guided the addictive social networking site to incredible heights, more than 600 million subscribers.

With those credentials, Zuckerberg was voted 2010 Achiever of the Year by readers of SUCCESS Magazine. He beat out other titans of business, media, technology and philanthropy, including Steve Jobs, Oprah Winfrey, Warren Buffet and Bill and Melinda Gates.

A cover feature on Zuckerberg appears in the May 2011 issue of SUCCESS, dedicated to connecting with effect - reaching the people who matter. The issue delves into how to effectively integrate new media methods with old-school relationship-building skills.

May's issue also includes a feature on love language with marriage communication tips from relationship expert Gary Chapman, profiles of entrepreneur and philanthropist Sheila Johnson and superstar NASCAR driver Jeff Gordon, plus columns on health by Drs. Oz and Roizen, leadership by John C. Maxwell, making it happen by Mel Robbins and much more!

Also, read about how journalist Bob Woodruff gained new insights and a renewed sense of purpose after surviving a bomb attack in Iraq.

The SUCCESS CD inserted in each magazine features publisher Darren Hardy's interviews with entertainment business mogul Peter Gruber, who gives you the four most crucial pieces to the tell-to-win puzzle, arming you with the storytelling skills you need to move others to action, and with Networking with New Media author Mari Smith, who reveals the rest of the rules of the road for driving down the social media highway. Also, in an ongoing chat, leadership expert John C. Maxwell discusses the five levels of influence integral to being the leader you were meant to be. The issue hit newsstands Tuesday, April 5, 2011.

About SUCCESS Magazine

SUCCESS Magazine is designed specifically to serve the growing entrepreneurial and small-business markets. Each month, it features personal-development thought leaders, CEOs, entrepreneurs and other achievers who offer practical advice, ideas, tips and training on leadership, goal attainment, time management, selling, motivation and more. Bound into every issue is also a free CD featuring exclusive audio compilations of success training from leading personal-achievement experts. SUCCESS is distributed on newsstands nationally. Visit http://www.SUCCESS.com for more information.

Contact

Ashley Glenn
SUCCESS Magazine
Marketing Manager
940-497-9901
aglenn@success.com
This press release was issued through eReleases(R). For more information, visit eReleases Press Release Distribution at http://www.ereleases.com.

SOURCE SUCCESS Magazine


Web Site: http://www.successmagazine.com