Showing posts with label World. Show all posts
Showing posts with label World. Show all posts
Thursday, August 2, 2012
Americans Vote Italy First For Best Overall Foods In The World
Friday, December 16, 2011
Aloha Wanderwell: First Woman to Travel Around the World in an Automobile
16 Dec 2011 00:56 Africa/Lagos
Aloha Wanderwell: First Woman to Travel Around the World in an Automobile
IRVINE, Calif., Dec. 15, 2011 /PRNewswire/ -- What's blonde, blue-eyed, six-feet tall and looks like a leading actress? She's Aloha Wanderwell – the first woman to travel around the globe in a car; she was 16. And, AlohaWanderwell.com is dedicated to preserving her nitrate films, books and more.
It all started when Aloha read an ad in the Riviera edition of the Paris Herald: "Brains, Beauty and Breeches – World tour offer for lucky young woman wanted to join an expedition – Asia, Africa..."
She quickly set out to convince the expedition's leader, Captain Walter Wanderwell, that she was the one for the job.
"This true story of an incredible journey – the Wanderwell Expedition – took place in the 1920s. Over the years, it's been buried and now needs to be preserved and retold," says Richard Diamond, Aloha's grandson.
During this world tour, Aloha took thousands of feet of 35-millimeter nitrate film while driving through 43 countries on four continents in nearly eight years.
"These nitrate films have to be transferred to HD," says Diamond. "We need help now. This is a gold mine of material for any documentary or film producer. It would be a crime to let these historical films deteriorate. It's a rich part of history."
In addition, Diamond also possesses a 567-page manuscript written by Aloha that details the trip's many adventures; an array of collectibles; photos; and the original auto badges.
During the expedition, Aloha and Walter married. They continued to travel, to film and lecture together. In 1932, their story tragically ended with Walter's murder; it remains an unsolved cold case.
Aloha remarried and tended to her priceless collection of films, photos, journals and artifacts. Much of her work has been preserved in museums and educational institutions throughout the U.S. She passed away in Newport Beach, California on June 4, 1996.
"In addition to preserving these items, I believe that Ford has an amazing opportunity here," says Diamond. "Just imagine a modern-day Aloha retracing these steps in a Ford Explorer? It would be a wonderful way to pay homage to the very first 'Ford Challenge' – the intrepid 1918 Model T that Aloha referred to as her, 'Little Lizzie.'"
So, while the Model T that brought this couple together was not preserved, the story certainly can be.
AlohaWanderwell.com has partnered with CMG Worldwide: http://cmgworldwide.com/news/?tag=aloha-wanderwell to provide information about and licensing opportunities regarding the Wanderwell Expedition.
To learn more, watch the YouTube video: http://www.youtube.com/watch?v=g-PAVV8Kym0; visit: www.AlohaWanderwell.com which is filled with hundreds of photos, more videos, a comprehensive trip timeline, biographical facts and much more; or check out Facebook: http://www.facebook.com/AlohaWanderwell .
VNR for story: http://www.send2press.com/newswire/2011-12-1215-003.shtml
This release was issued on behalf of the above organization by Send2Press(R), a unit of Neotrope(R). http://www.Send2Press.com
SOURCE AlohaWanderwell.com
//Note to editors:- Photo 300dpi: Send2Press.com/mediaboom/11-1215-alohaw_300dpi.jpg - Caption: Aloha Wanderwell.
CONTACT: Richard Diamond, Conservator of the Nile Baker Estate, 1-888-921-4242, AlohaWanderwell@cox.net
Web Site: http://cmgworldwide.com
Report Outlines a New Kind of American Defined By Happiness, Purchase Risk, Healthy Choices, Masculinity and Family
CHICAGO, Dec. 15, 2011 /PRNewswire/ -- Today, Leo Burnett Chicago released its first annual study of people and behavior highlighting six key consumer trends that will have a lasting effect on American brands and marketers in 2012 and beyond.
The study, "HumanKind 2012: The Transformation of Aspiration," forecasts the evolution of American society as we know it. It deviates from the predictable "Big Plan" to go to school, grow up, get married, have kids and climb the corporate ladder. It's a new kind of America. Men stay at home, women win the bread and nearly 40 percent of all children are born to a single mom. Thanks to daily deal giants, people refuse to pay full price for anything. Food is now viewed as an affordable luxury. The deck is stacked, the system isn't fair and people are suspicious. They read the fine print. For brands and marketers pioneering this changing environment is challenging.
"From the evolving American family to the rise of collective bargaining and the continuing decline of masculinity, the face of the American consumer has forever changed," said Stephen Hahn-Griffiths, Chief Strategy Officer of Leo Burnett. "In 2012, successful brands need to adjust to this reality and find relevant ways to connect with new audiences and influencers - or risk losing loyal customers at an alarming rate."
Below are six key trends brands and marketers should embrace in order to successfully engage with today's consumer.
* Sense of fairness declines, happiness inequality rises: Americans as a population have traditionally been optimistic and happy. Even during the years leading up to the recession everyone was happy, regardless of social class. Since the economic downturn, that's all changed. Americans are more unhappy than ever, especially those with lower incomes. Feelings of inequality and unfairness are rampant and continue to dwindle.
o Implication for brands: This year's winning brands will be those that consistently deliver acts of fairness and behave with morality. A company that treats all customers fairly will earn Americans' trust and patronage.
* The average American family is anything but: Finish school, get a job, get married, have a family. That plan still exists, but only for some. Forty percent of kids are born to an unmarried mother. More couples have children out of wedlock. People define their own family situation and shape their lives according to their own needs, not their peer group.
o Implication for brands: Popular media is slow to catch up to the changing American family. Diverse images of family ring true with consumers and can be a great way to show how your brand fits in to today's reality.
* Men evolve as masculinity declines: The universal archetype of masculinity is over. The old rules that define a man's role in the home and office do not apply in today's world. Women are out-earning their husbands and men accept it. In fact, 77 percent of all men are comfortable with their wives earning more than them and 72 percent are okay with staying home to take care of the children.
o Implication for brands: Speak with caution when referring to traditional views of masculinity. Focus instead on shaping identities and transforming individuals, not a specific gender.
* Healthy is in the eye of the beholder: Despite the rising obesity crisis, food remains an affordable luxury – a way to treat oneself when being forced to cut back in other ways. Forty-seven percent of Americans say they would like restaurants to offer healthier items, but only 23 percent actually order those items. When given the choice between a burger or a salad, consumers see more value in the satisfaction of eating a burger than a salad, especially on a tight budget.
o Implications for brands: Regardless if you are in the food industry, think about how to satisfy consumers' desire for smaller, bite sized luxuries. A small amount of satisfaction can go a long way.
* Collective bargaining is a weapon of survival: Daily deal giants such as Groupon and LivingSocial have paved the way for Americans to score deals on everything and anything. People don't expect or want to pay full price ever again and collectively demand better deals and offerings in the palm of their hand, each morning.
o Implication for brands: Integrate daily deals with customer loyalty programs. To compensate for downward pressure on margins, daily deal technology needs to segment customers that are already bargaining and offer more personalized deals to heavy users.
* Social/mobile technology: abandon the novel, embrace the practical: There will be 20 million new smartphone users in 2012. These users want to leverage social platforms and mobile in their shopping and buying repertoire, but they need mobile and social to add value, not noise.
o Implication for brands: To activate shoppers through social and mobile, marketers need to identify the problems shoppers are trying to solve and provide informed solutions. Brands that don't provide practical experiences will be ignored.
"This year's power brands will be those that quickly adapt to changing human behavior and recognize how this shift is reshaping the fabric of American society," said Hahn-Griffiths.
To view the "HumanKind 2012: The Transformation of Aspiration" video please visit, http://vimeo.com/33619022.
About Leo Burnett Company, Inc.
Leo Burnett Worldwide (www.leoburnett.com) is one of the world's largest agency networks and the parent company of Leo Burnett and its marketing services arm, Arc Worldwide. Leo Burnett, a HumanKind communications company, has a simple and singular approach: put a brand's purpose at the center of co
mmunications to truly connect with people. Leo Burnett, one of the most awarded creative communications companies in the world, creates "Acts, not just Ads," for some of the world's most valuable brands including The Coca-Cola Company, Kellogg, McDonald's, Hallmark, P&G, Allstate and Nintendo.
SOURCE Leo Burnett Worldwide
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Tuesday, August 30, 2011
The Sunday Times Launches New Android Tablet App
30 Aug 2011 12:01 Africa/Lagos
The Sunday Times Launches New Android Tablet App
LONDON, August 30, 2011/PRNewswire/ --
This week The Sunday Times' award-winning app edition becomes available for the first time on Android tablet devices. The new Android tablet app is the latest addition to The Sunday Times' digital portfolio, following the hugely successful Sunday Times iPad app, which has been voted Newspaper App of the Year* and the World's No.1 Newspaper and Magazine app**.
The new Android tablet app includes all 12 sections of Britain's biggest and best-selling quality newspaper, with exclusive video and stunning photography, interactive graphics, high definition slideshows plus live and updated news and sport results.
Tristan Davies, Executive Editor of The Sunday Times says, 'We are delighted to launch our full app edition in the Android Marketplace. The Sunday Times Android tablet edition has all the qualities of design and interactivity that have made our iPad edition the world's leading newspaper and magazine app. Now owners of Galaxies, Xooms and other Android Honeycomb devices can enjoy a fully immersive, page-turning reading experience designed specifically for touch-screen tablets.'
The Android tablet app is available via The Times and Sunday Times newspaper and digital subscription packages. The digital subscription is only GBP1 for the first 30 days, then GBP2 per week thereafter. You can download a sample edition of the Android tablet app free via the Android Marketplace.
To find out more about The Sunday Times Android app, please visit http://www.thesundaytimes.co.uk/android [http://www.thesundaytimes.co.uk/sto/public/android/article702816.ece?CMP=KNGvccp1-AndroidApp ]
To find out more about The Sunday Times iPad app, please visit http://www.thesundaytimes.co.uk/ipad [http://www.thesundaytimes.co.uk/sto/public/iPad/?CMP=KNGvccp1-AndroidAppiPad ]
* 2011 Newspaper Awards ** iMonitor annual survey
Source: News International
For further information please contact Laura Belcher at VCCP: laurabe@vccp.com, +44(0)7889-604684
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Saturday, April 18, 2009
Piracy: Old Crime in New Century
17 Apr 2009 20:04 Africa/Lagos
Piracy: Old Crime in New Century
World's Leading Authority on Piracy Offers Insight
NEW YORK, April 17 /PRNewswire/ -- The capture and rescue of Maersk Alabama's Captain Richard Phillips and the continued brazen hijacking spree by Somali pirates has riveted the world. For Angus Konstam, one of the world's leading authorities on piracy, the drama was an old tale in new clothing. In his recent book, Piracy: The Complete History (Osprey), Konstam connects the dots between the colorful age of piracy popularized by "Pirates of the Caribbean" and modern piracy. Konstam, who has written over 50 books on naval warfare and piracy, reminds readers that despite their romantic image, pirates were always dangerous and disruptive. He explains, "I enjoyed the Jack Sparrow movies as much as the next person, but they're pure fiction. You see how it took the full force of the U.S. government and its navy to ward off this current threat. Such has it always been in the war against piracy and pirates."
In Piracy: A Complete History, Konstam reveals how this is not the first time pirates have plagued shipping in the Indian Ocean. He writes, "Much like today, in the late 1690s through the 1720s, the Indian Ocean was the most lucrative pirate destination in the world. They found a pirate's dream--rich and poorly protected prizes, a range of suitable hideaways to evade pursuers, and a collection of European trading companies too busy fighting each other to worry about the threat of pirates."
Konstam cites several successful campaigns against piracy giving clues on to how to attack the current problem. "Modern-day pirates now enjoy all the advantages of technology--radios, radar, satellite navigation, automatic weapons and high-performance boats. As in the past, there is a lack of regulation on the high seas due to a shortage of interest, international goodwill and resources. A concerted international effort will be required to rid the world of this scourge." Konstam adds, "Just as today, successful pirates have always been a daunting threat."
Based in Edinburgh, Scotland, Konstam, who studied at the Universities of Aberdeen and St. Andrews, is a former naval officer, an underwater archeologist and museum curator. He advised the archeologists excavating Blackbeard's Queen Anne's Revenge, appears nationally on TV and is featured on PBS's "Secrets of the Dead: Blackbeard's Lost Ship," April 22, 2009.
Available Topic Expert: For information on the listed expert, click appropriate link.
Angus Konstam
Source: Angus Konstam
CONTACT: Katharine Carroll, Osprey Publishing, New York,
+1-914-788-1005, or mobile, +1-914-715-4777, ktc2000@aol.com
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Piracy: Old Crime in New Century
World's Leading Authority on Piracy Offers Insight
NEW YORK, April 17 /PRNewswire/ -- The capture and rescue of Maersk Alabama's Captain Richard Phillips and the continued brazen hijacking spree by Somali pirates has riveted the world. For Angus Konstam, one of the world's leading authorities on piracy, the drama was an old tale in new clothing. In his recent book, Piracy: The Complete History (Osprey), Konstam connects the dots between the colorful age of piracy popularized by "Pirates of the Caribbean" and modern piracy. Konstam, who has written over 50 books on naval warfare and piracy, reminds readers that despite their romantic image, pirates were always dangerous and disruptive. He explains, "I enjoyed the Jack Sparrow movies as much as the next person, but they're pure fiction. You see how it took the full force of the U.S. government and its navy to ward off this current threat. Such has it always been in the war against piracy and pirates."
In Piracy: A Complete History, Konstam reveals how this is not the first time pirates have plagued shipping in the Indian Ocean. He writes, "Much like today, in the late 1690s through the 1720s, the Indian Ocean was the most lucrative pirate destination in the world. They found a pirate's dream--rich and poorly protected prizes, a range of suitable hideaways to evade pursuers, and a collection of European trading companies too busy fighting each other to worry about the threat of pirates."
Konstam cites several successful campaigns against piracy giving clues on to how to attack the current problem. "Modern-day pirates now enjoy all the advantages of technology--radios, radar, satellite navigation, automatic weapons and high-performance boats. As in the past, there is a lack of regulation on the high seas due to a shortage of interest, international goodwill and resources. A concerted international effort will be required to rid the world of this scourge." Konstam adds, "Just as today, successful pirates have always been a daunting threat."
Based in Edinburgh, Scotland, Konstam, who studied at the Universities of Aberdeen and St. Andrews, is a former naval officer, an underwater archeologist and museum curator. He advised the archeologists excavating Blackbeard's Queen Anne's Revenge, appears nationally on TV and is featured on PBS's "Secrets of the Dead: Blackbeard's Lost Ship," April 22, 2009.
Available Topic Expert: For information on the listed expert, click appropriate link.
Angus Konstam
Source: Angus Konstam
CONTACT: Katharine Carroll, Osprey Publishing, New York,
+1-914-788-1005, or mobile, +1-914-715-4777, ktc2000@aol.com
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IFAW Animal Rescue Underway in Quake-Ravaged Italy
PJTV Attendance Count for Tea Parties Passes 540,000
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Wednesday, April 1, 2009
USA to Become the World's Largest Solar Energy Market
1 Apr 2009 14:20 Africa/Lagos
USA to Become the World's Largest Solar Energy Market
Solar Energy Becoming a Cost-Effective Way of Generating Electricity in California
MUNICH and ROTTERDAM, The Netherlands, April 1/PRNewswire/ -- "In 2010, PV will be by far the most cost-effective way of generating electricity. The solar PV market in California will explode once people discover that they can generate their own rooftop power for less than it costs from their utility," says Barry Cinnamon, long-term expert, CEO and founder of solar system integrator Akeena Solar in California. In 2008 the US PV market grew by over 60% to more than 350 MW of newly installed solar power. The majority of this new power was built in California. Barry Cinnamon is one of several CEOs to speak on 26 May in Munich at the international conference entitled "The Solar Future; count-down to grid parity".
Energy utility companies like PG&E in California are developing a large-scale solar PV power plant program. David Rubin is a director at PG&E, and he will be discussing the details of PG&E's proposed program. David is also chairman of the board of SEPA (the Solar Electric Power Association), representing 500 US electric utilities, solar companies and other industry stakeholders in the USA. He sees a significant number of energy utilities proceeding with various solar business models, including large-scale PV power plant initiatives. "SEPA has tracked 1500 MW in solar PV initiatives in the USA, and this number is growing".
In 2009, the USA is on the way to becoming the second largest photovoltaic solar energy market in the world after Germany. The Obama administration has introduced a new Renewable Energy stimulus package and financial incentives are guaranteed for the next 8 years. "The US market has the potential to grow by more than 50% a year, which could lead to a market close to 4000 MW within 5 years," according to Edwin Koot, CEO of SolarPlaza. "The USA is likely to become the world's largest PV market within a decade. The solar industry is counting down towards the moment government aid is no longer needed. The moment when this fledgling industry will have grown up and is standing on its own feet is closer than many people think," says Koot. "It will mark the start of the Solar Future and will offer unprecedented market and growth potential".
Apart from David Rubin, CEOs from the world's leading PV companies (such as Q-Cells, Suntech Power, Applied Materials and Centrotherm) will be speaking at "The Solar Future" conference organized by SolarPlaza.
About SolarPlaza:
SolarPlaza, based in Rotterdam, Netherlands, Solarplaza.com is the independent global platform for knowledge, trade and events for the photovoltaic solar energy (PV) industry.
For more information, please visit http://www.solarplaza.com
Source: SolarPlaza
MEDIA CONTACT: Johan Trip, SolarPlaza, P.O. Box 2299, 3000 CG Rotterdam, The Netherlands, +31(0)10-2809198
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USA to Become the World's Largest Solar Energy Market
Solar Energy Becoming a Cost-Effective Way of Generating Electricity in California
MUNICH and ROTTERDAM, The Netherlands, April 1/PRNewswire/ -- "In 2010, PV will be by far the most cost-effective way of generating electricity. The solar PV market in California will explode once people discover that they can generate their own rooftop power for less than it costs from their utility," says Barry Cinnamon, long-term expert, CEO and founder of solar system integrator Akeena Solar in California. In 2008 the US PV market grew by over 60% to more than 350 MW of newly installed solar power. The majority of this new power was built in California. Barry Cinnamon is one of several CEOs to speak on 26 May in Munich at the international conference entitled "The Solar Future; count-down to grid parity".
Energy utility companies like PG&E in California are developing a large-scale solar PV power plant program. David Rubin is a director at PG&E, and he will be discussing the details of PG&E's proposed program. David is also chairman of the board of SEPA (the Solar Electric Power Association), representing 500 US electric utilities, solar companies and other industry stakeholders in the USA. He sees a significant number of energy utilities proceeding with various solar business models, including large-scale PV power plant initiatives. "SEPA has tracked 1500 MW in solar PV initiatives in the USA, and this number is growing".
In 2009, the USA is on the way to becoming the second largest photovoltaic solar energy market in the world after Germany. The Obama administration has introduced a new Renewable Energy stimulus package and financial incentives are guaranteed for the next 8 years. "The US market has the potential to grow by more than 50% a year, which could lead to a market close to 4000 MW within 5 years," according to Edwin Koot, CEO of SolarPlaza. "The USA is likely to become the world's largest PV market within a decade. The solar industry is counting down towards the moment government aid is no longer needed. The moment when this fledgling industry will have grown up and is standing on its own feet is closer than many people think," says Koot. "It will mark the start of the Solar Future and will offer unprecedented market and growth potential".
Apart from David Rubin, CEOs from the world's leading PV companies (such as Q-Cells, Suntech Power, Applied Materials and Centrotherm) will be speaking at "The Solar Future" conference organized by SolarPlaza.
About SolarPlaza:
SolarPlaza, based in Rotterdam, Netherlands, Solarplaza.com is the independent global platform for knowledge, trade and events for the photovoltaic solar energy (PV) industry.
For more information, please visit http://www.solarplaza.com
Source: SolarPlaza
MEDIA CONTACT: Johan Trip, SolarPlaza, P.O. Box 2299, 3000 CG Rotterdam, The Netherlands, +31(0)10-2809198
Hot Topics
MasterCard Europe Reaches Interim Arrangement with European Commission on Cross-Border Interchange Fees
In Malawi, Adoption is Not Enough
USA to Become the World's Largest Solar Energy Market
Employers More Focused on Keeping Current Staff Levels Than Hiring, According to Quarterly Job Forecast from CareerBuilder and USA TODAY
April Fool's Day: J.K. Rowling Publishes Harry Potter Ebooks on Smashwords
Photos: More Travelers Toting Tykes on Trips in 2009
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Wednesday, March 25, 2009
Cricket and Samsung to Bring World's Largest Working Cell Phone to Philadelphia
25 Mar 2009 13:30 Africa/Lagos
Cricket to Bring World's Largest Working Cell Phone to Philadelphia
~Philadelphians Invited to Make the Biggest Calls of their Life on the Guinness World Record-Breaking Samsung Phone~
PHILADELPHIA, March 25 /PRNewswire/ -- Cricket, a leading provider of unlimited wireless services, and Samsung Telecommunications America, (Samsung Mobile) a leading mobile phone distributor in the U.S., will bring the world's largest working cell phone to the Shops at Liberty Place on 16th and Chestnut Streets in Center City Philadelphia today. To celebrate the unveiling of the monstrous phone, Cricket invites all Philadelphians to make the "biggest calls of their life" on the phone. The life-size replica of the Samsung Messager is approximately 15 feet long, 13 feet high and 3 feet deep and will be in Philadelphia through March 27. Whether celebrating an engagement, pregnancy, or new job promotion, Philadelphians can use the world's biggest phone to share the biggest news of their lives with family and friends across the country.
Cricket is also asking Philadelphians to "Respekt their Voices" and showcase their singing skills on the world's largest "cell phone" stage. During this fun promotion, each person will have the opportunity to sing the "Respect" song in the phone's interactive video booth. Videos will be posted on YouTube for friends, family and loyal Cricket users across the country to enjoy.
"Bringing the world's largest working cell phone to Philadelphia is an exciting way for us to continue to celebrate offering Cricket service, and ultimately, providing value to residents of this great city," said Andy Cook, regional general manager for Cricket in Philadelphia. "Providing free, unlimited calls on the world's largest working cell phone is another way Cricket is delivering unmatched value to the people of Philadelphia."
Cricket and Samsung Mobile will also offer interactive activities onsite. Philadelphians can go hand to hand in a texting competition booth where they can win fun prizes. They can have their pictures taken in front of the phone and have them uploaded to www.getsomerespekt.com where the photos can be shared with family and friends. There will also be an experiential display area featuring Cricket and Samsung Mobile products.
"The QWERTY keyboard on the Samsung Messager(TM) makes text messaging easy and it is the perfect device to use as the world's largest working cell phone," said Bobby Billman, vice president of marketing for Samsung Telecommunications America. "Samsung Mobile is excited to be a part of this record breaking event, and give Philadelphians the chance to see Samsung's latest products."
The Messager is equipped with a slide-out QWERTY keyboard, built-in 1.3-megapixel digital camera and MP3 player, as well as a variety of downloadable applications and games. Available in navy blue and green, the Samsung Messager features multiple Bluetooth profiles, including stereo Bluetooth and file transfer capabilities for easy file and object exchange. The phone also includes a MicroSD slot for a removable memory card that allows customers to easily store their favorite music and photos. The Samsung Messager is sold at Cricket stores throughout the U.S. Visit www.mycricket.com for more information.
Cricket, which just launched service in Philadelphia on March 10, offers coverage expanding from Philadelphia and the surrounding suburbs, across South Jersey to Atlantic City and down to Wilmington in Northern Delaware. Cricket rate plans also include unlimited use in all Cricket markets across the U.S., including Pittsburgh and Chicago, as well as Premium Extended Coverage, which allows unlimited use in an even broader area stretching from New York and Boston to California and from Wisconsin to Texas.
For more information about the world's largest working cell phone, rate plans or the Philadelphia launch, please visit a local Cricket retail location, or visit www.getsomerespekt.com. For more information on the Samsung Messager or other mobile devices, visit www.samsungwireless.com.
About Cricket
Cricket is the pioneer of simple and affordable unlimited wireless services with no long-term commitments or credit checks required serving more than four million customers in 30 states. Cricket offers wireless voice and broadband Internet services over the latest technology, high-quality, all-digital 3G CDMA2000 1X and 1xEV-DO wireless network. Cricket's wireless voice service plans include unlimited anytime minutes, unlimited U.S. long distance, unlimited text and picture messaging, unlimited text to Mexico, unlimited Mobile Web, unlimited directory assistance, as well as a variety of calling features and feature-rich mobile applications such as popular games, ringtones and wallpapers. Cricket Broadband provides unlimited Internet access anywhere within Cricket's coverage areas at speeds comparable to DSL. For more information on Cricket, visit www.mycricket.com. Cricket is offered by Leap Wireless International, Inc., headquartered in San Diego, Calif. For more information on Leap, visit www.leapwireless.com.
Leap is a U.S. registered trademark and the Leap logo is a trademark of Leap. Cricket, Jump, the Cricket "K" and Flex Bucket are U.S. registered trademarks of Cricket. In addition, the following are trademarks or service marks of Cricket: Cricket By Week, Cricket Choice, Cricket Connect, Cricket Nation and Cricket PAYGo. All other trademarks are the property of their respective owners.
About Samsung Telecommunications America
Samsung Telecommunications America, LLC, a Dallas-based subsidiary of Samsung Electronics Co., Ltd., researches, develops and markets wireless handsets and telecommunications products throughout North America. For more information, please visit www.samsungwireless.com.
About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2007 consolidated sales of US$105 billion. Employing approximately 150,000 people in 134 offices in 62 countries, the company consists of two main business units: Digital Media & Communications and Device Solution. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.
Media Contacts:
MWW Group for Samsung Mobile
Makenzie Blythe
214-414-3331
mblythe@mww.com
Braithwaite Communications for Cricket
Meredith Joseph
215-564-3200 x119
mjoseph@gobraithwaite.com
Cricket Communications, Inc.
Courtney Prato, Media Relations
858-882-6335
cprato@cricketcommunications.com
Source: Cricket Communications
CONTACT: Makenzie Blythe, MWW Group for Samsung Mobile, +1-214-414-3331,
mblythe@mww.com; or Meredith Joseph, of Braithwaite Communications for
Cricket, +1-215-564-3200 x119, mjoseph@gobraithwaite.com; or Courtney Prato,
Media Relations, of Cricket Communications, Inc., +1-858-882-6335,
cprato@cricketcommunications.com
Web Site: http://www.mycricket.com/
Cricket to Bring World's Largest Working Cell Phone to Philadelphia
~Philadelphians Invited to Make the Biggest Calls of their Life on the Guinness World Record-Breaking Samsung Phone~
PHILADELPHIA, March 25 /PRNewswire/ -- Cricket, a leading provider of unlimited wireless services, and Samsung Telecommunications America, (Samsung Mobile) a leading mobile phone distributor in the U.S., will bring the world's largest working cell phone to the Shops at Liberty Place on 16th and Chestnut Streets in Center City Philadelphia today. To celebrate the unveiling of the monstrous phone, Cricket invites all Philadelphians to make the "biggest calls of their life" on the phone. The life-size replica of the Samsung Messager is approximately 15 feet long, 13 feet high and 3 feet deep and will be in Philadelphia through March 27. Whether celebrating an engagement, pregnancy, or new job promotion, Philadelphians can use the world's biggest phone to share the biggest news of their lives with family and friends across the country.
Cricket is also asking Philadelphians to "Respekt their Voices" and showcase their singing skills on the world's largest "cell phone" stage. During this fun promotion, each person will have the opportunity to sing the "Respect" song in the phone's interactive video booth. Videos will be posted on YouTube for friends, family and loyal Cricket users across the country to enjoy.
"Bringing the world's largest working cell phone to Philadelphia is an exciting way for us to continue to celebrate offering Cricket service, and ultimately, providing value to residents of this great city," said Andy Cook, regional general manager for Cricket in Philadelphia. "Providing free, unlimited calls on the world's largest working cell phone is another way Cricket is delivering unmatched value to the people of Philadelphia."
Cricket and Samsung Mobile will also offer interactive activities onsite. Philadelphians can go hand to hand in a texting competition booth where they can win fun prizes. They can have their pictures taken in front of the phone and have them uploaded to www.getsomerespekt.com where the photos can be shared with family and friends. There will also be an experiential display area featuring Cricket and Samsung Mobile products.
"The QWERTY keyboard on the Samsung Messager(TM) makes text messaging easy and it is the perfect device to use as the world's largest working cell phone," said Bobby Billman, vice president of marketing for Samsung Telecommunications America. "Samsung Mobile is excited to be a part of this record breaking event, and give Philadelphians the chance to see Samsung's latest products."
The Messager is equipped with a slide-out QWERTY keyboard, built-in 1.3-megapixel digital camera and MP3 player, as well as a variety of downloadable applications and games. Available in navy blue and green, the Samsung Messager features multiple Bluetooth profiles, including stereo Bluetooth and file transfer capabilities for easy file and object exchange. The phone also includes a MicroSD slot for a removable memory card that allows customers to easily store their favorite music and photos. The Samsung Messager is sold at Cricket stores throughout the U.S. Visit www.mycricket.com for more information.
Cricket, which just launched service in Philadelphia on March 10, offers coverage expanding from Philadelphia and the surrounding suburbs, across South Jersey to Atlantic City and down to Wilmington in Northern Delaware. Cricket rate plans also include unlimited use in all Cricket markets across the U.S., including Pittsburgh and Chicago, as well as Premium Extended Coverage, which allows unlimited use in an even broader area stretching from New York and Boston to California and from Wisconsin to Texas.
For more information about the world's largest working cell phone, rate plans or the Philadelphia launch, please visit a local Cricket retail location, or visit www.getsomerespekt.com. For more information on the Samsung Messager or other mobile devices, visit www.samsungwireless.com.
About Cricket
Cricket is the pioneer of simple and affordable unlimited wireless services with no long-term commitments or credit checks required serving more than four million customers in 30 states. Cricket offers wireless voice and broadband Internet services over the latest technology, high-quality, all-digital 3G CDMA2000 1X and 1xEV-DO wireless network. Cricket's wireless voice service plans include unlimited anytime minutes, unlimited U.S. long distance, unlimited text and picture messaging, unlimited text to Mexico, unlimited Mobile Web, unlimited directory assistance, as well as a variety of calling features and feature-rich mobile applications such as popular games, ringtones and wallpapers. Cricket Broadband provides unlimited Internet access anywhere within Cricket's coverage areas at speeds comparable to DSL. For more information on Cricket, visit www.mycricket.com. Cricket is offered by Leap Wireless International, Inc., headquartered in San Diego, Calif. For more information on Leap, visit www.leapwireless.com.
Leap is a U.S. registered trademark and the Leap logo is a trademark of Leap. Cricket, Jump, the Cricket "K" and Flex Bucket are U.S. registered trademarks of Cricket. In addition, the following are trademarks or service marks of Cricket: Cricket By Week, Cricket Choice, Cricket Connect, Cricket Nation and Cricket PAYGo. All other trademarks are the property of their respective owners.
About Samsung Telecommunications America
Samsung Telecommunications America, LLC, a Dallas-based subsidiary of Samsung Electronics Co., Ltd., researches, develops and markets wireless handsets and telecommunications products throughout North America. For more information, please visit www.samsungwireless.com.
About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2007 consolidated sales of US$105 billion. Employing approximately 150,000 people in 134 offices in 62 countries, the company consists of two main business units: Digital Media & Communications and Device Solution. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.
Media Contacts:
MWW Group for Samsung Mobile
Makenzie Blythe
214-414-3331
mblythe@mww.com
Braithwaite Communications for Cricket
Meredith Joseph
215-564-3200 x119
mjoseph@gobraithwaite.com
Cricket Communications, Inc.
Courtney Prato, Media Relations
858-882-6335
cprato@cricketcommunications.com
Source: Cricket Communications
CONTACT: Makenzie Blythe, MWW Group for Samsung Mobile, +1-214-414-3331,
mblythe@mww.com; or Meredith Joseph, of Braithwaite Communications for
Cricket, +1-215-564-3200 x119, mjoseph@gobraithwaite.com; or Courtney Prato,
Media Relations, of Cricket Communications, Inc., +1-858-882-6335,
cprato@cricketcommunications.com
Web Site: http://www.mycricket.com/
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