Monday, March 2, 2009

Recession Survey: Americans are Very Concerned, Have Cut Spending & Say their Lives have been Impacted

2 Mar 2009 14:00 Africa/Lagos

Recession Survey: Americans are Very Concerned, Have Cut Spending & Say their Lives have been Impacted

80 percent are optimistic President Obama can turn the economy around

NEW YORK, March 2 /PRNewswire/ -- An overwhelming majority of Americans are concerned about the recession and say it's had a dramatic impact on their lives, and their spending according to a national survey released today by BuzzBack Market Research.

Ninety-five percent of those surveyed said their lives have been impacted by the recession and 92 percent were concerned, according to those surveyed.

The survey found that 76% had cut back on spending, the most dramatic cuts coming in eating at restaurants (86%), buying clothing (76%) and attending entertainment events (71%) like movies, concerts and sporting events. 47% said they are spending more time researching items before buying and saving money.

Two other signs of the recession's impact, 9 percent said they had recently purchased an automobile and 5 percent had bought a house.

The BuzzBack survey also found that 67% are worrying about money and spending.

Despite all the concerns, nearly 80 percent of those surveyed are optimistic that President Obama can turn the economy around.

And in a dramatic change seven years after the 9/11 attacks on the US, more people are fearful of the recession than terrorism. The BuzzBack survey indicates 50% of those surveyed are worried about the recession compared to 14 percent worried about terrorism.

"The survey confirms that consumers are making noticeable changes to their day-to-day lives to adjust," says Carol Fitzgerald, President of BuzzBack Market Research. "Americans are worried, they've cut spending, and those reductions are not only dramatic in both the housing and automobile industries, keys to reviving the economy, but also in daily purchases such as groceries." Fitzgerald says the majority of those surveyed believe the economy will not turnabout in 2009.

BuzzBack Market Research, a New York City Internet consumer research and marketing firm, surveyed 1212 consumers online between February 5 and February 22, 2009.

Carol Fitzgerald is the President and co-founder of BuzzBack Market Research ( and would be glad to share additional information about the survey.

Since April 2000, BuzzBack Market Research headquartered in New York, NY and now with offices in London, UK, has pioneered new tools and technologies that provide fast, meaningful and actionable market research insights. The company has developed more efficient and engaging online interviewing and reporting techniques. In 2007 BuzzBack was recognized by the MRS/ASC as the winner of the Technology Effectiveness Award. For more information plus online demonstrations of BuzzBack's tools, visit

Source: BuzzBack Market Research

CONTACT: John Goodman for BuzzBack Market Research, +1-914-793-1277, or
+1-914-841-6214 (Cell), or

Web Site:

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