Cricket and Samsung to Bring World's Largest Working Cell Phone to Philadelphia

25 Mar 2009 13:30 Africa/Lagos


Cricket to Bring World's Largest Working Cell Phone to Philadelphia

~Philadelphians Invited to Make the Biggest Calls of their Life on the Guinness World Record-Breaking Samsung Phone~

PHILADELPHIA, March 25 /PRNewswire/ -- Cricket, a leading provider of unlimited wireless services, and Samsung Telecommunications America, (Samsung Mobile) a leading mobile phone distributor in the U.S., will bring the world's largest working cell phone to the Shops at Liberty Place on 16th and Chestnut Streets in Center City Philadelphia today. To celebrate the unveiling of the monstrous phone, Cricket invites all Philadelphians to make the "biggest calls of their life" on the phone. The life-size replica of the Samsung Messager is approximately 15 feet long, 13 feet high and 3 feet deep and will be in Philadelphia through March 27. Whether celebrating an engagement, pregnancy, or new job promotion, Philadelphians can use the world's biggest phone to share the biggest news of their lives with family and friends across the country.


Cricket is also asking Philadelphians to "Respekt their Voices" and showcase their singing skills on the world's largest "cell phone" stage. During this fun promotion, each person will have the opportunity to sing the "Respect" song in the phone's interactive video booth. Videos will be posted on YouTube for friends, family and loyal Cricket users across the country to enjoy.


"Bringing the world's largest working cell phone to Philadelphia is an exciting way for us to continue to celebrate offering Cricket service, and ultimately, providing value to residents of this great city," said Andy Cook, regional general manager for Cricket in Philadelphia. "Providing free, unlimited calls on the world's largest working cell phone is another way Cricket is delivering unmatched value to the people of Philadelphia."


Cricket and Samsung Mobile will also offer interactive activities onsite. Philadelphians can go hand to hand in a texting competition booth where they can win fun prizes. They can have their pictures taken in front of the phone and have them uploaded to www.getsomerespekt.com where the photos can be shared with family and friends. There will also be an experiential display area featuring Cricket and Samsung Mobile products.


"The QWERTY keyboard on the Samsung Messager(TM) makes text messaging easy and it is the perfect device to use as the world's largest working cell phone," said Bobby Billman, vice president of marketing for Samsung Telecommunications America. "Samsung Mobile is excited to be a part of this record breaking event, and give Philadelphians the chance to see Samsung's latest products."


The Messager is equipped with a slide-out QWERTY keyboard, built-in 1.3-megapixel digital camera and MP3 player, as well as a variety of downloadable applications and games. Available in navy blue and green, the Samsung Messager features multiple Bluetooth profiles, including stereo Bluetooth and file transfer capabilities for easy file and object exchange. The phone also includes a MicroSD slot for a removable memory card that allows customers to easily store their favorite music and photos. The Samsung Messager is sold at Cricket stores throughout the U.S. Visit www.mycricket.com for more information.


Cricket, which just launched service in Philadelphia on March 10, offers coverage expanding from Philadelphia and the surrounding suburbs, across South Jersey to Atlantic City and down to Wilmington in Northern Delaware. Cricket rate plans also include unlimited use in all Cricket markets across the U.S., including Pittsburgh and Chicago, as well as Premium Extended Coverage, which allows unlimited use in an even broader area stretching from New York and Boston to California and from Wisconsin to Texas.


For more information about the world's largest working cell phone, rate plans or the Philadelphia launch, please visit a local Cricket retail location, or visit www.getsomerespekt.com. For more information on the Samsung Messager or other mobile devices, visit www.samsungwireless.com.


About Cricket


Cricket is the pioneer of simple and affordable unlimited wireless services with no long-term commitments or credit checks required serving more than four million customers in 30 states. Cricket offers wireless voice and broadband Internet services over the latest technology, high-quality, all-digital 3G CDMA2000 1X and 1xEV-DO wireless network. Cricket's wireless voice service plans include unlimited anytime minutes, unlimited U.S. long distance, unlimited text and picture messaging, unlimited text to Mexico, unlimited Mobile Web, unlimited directory assistance, as well as a variety of calling features and feature-rich mobile applications such as popular games, ringtones and wallpapers. Cricket Broadband provides unlimited Internet access anywhere within Cricket's coverage areas at speeds comparable to DSL. For more information on Cricket, visit www.mycricket.com. Cricket is offered by Leap Wireless International, Inc., headquartered in San Diego, Calif. For more information on Leap, visit www.leapwireless.com.


Leap is a U.S. registered trademark and the Leap logo is a trademark of Leap. Cricket, Jump, the Cricket "K" and Flex Bucket are U.S. registered trademarks of Cricket. In addition, the following are trademarks or service marks of Cricket: Cricket By Week, Cricket Choice, Cricket Connect, Cricket Nation and Cricket PAYGo. All other trademarks are the property of their respective owners.


About Samsung Telecommunications America


Samsung Telecommunications America, LLC, a Dallas-based subsidiary of Samsung Electronics Co., Ltd., researches, develops and markets wireless handsets and telecommunications products throughout North America. For more information, please visit www.samsungwireless.com.


About Samsung Electronics


Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2007 consolidated sales of US$105 billion. Employing approximately 150,000 people in 134 offices in 62 countries, the company consists of two main business units: Digital Media & Communications and Device Solution. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.


Media Contacts:
MWW Group for Samsung Mobile
Makenzie Blythe
214-414-3331
mblythe@mww.com

Braithwaite Communications for Cricket
Meredith Joseph
215-564-3200 x119
mjoseph@gobraithwaite.com

Cricket Communications, Inc.
Courtney Prato, Media Relations
858-882-6335
cprato@cricketcommunications.com


Source: Cricket Communications

CONTACT: Makenzie Blythe, MWW Group for Samsung Mobile, +1-214-414-3331,
mblythe@mww.com; or Meredith Joseph, of Braithwaite Communications for
Cricket, +1-215-564-3200 x119, mjoseph@gobraithwaite.com; or Courtney Prato,
Media Relations, of Cricket Communications, Inc., +1-858-882-6335,
cprato@cricketcommunications.com


Web Site: http://www.mycricket.com/