Tuesday, February 21, 2012

84.4 Percent of the U.S. Internet Audience Viewed Online Video

84.4 percent of the U.S. Internet audience viewed online video.
181 million U.S. Internet users watched nearly 40 billion videos of online video content in January.

The duration of the average online content video was 6.1 minutes, while the average online video ad was 0.4 minutes.

Video ads accounted for 12.2 percent of all videos viewed and 0.9 percent of all minutes spent viewing video online.

Top 10 Video Content Properties by Unique Viewers

Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in January with 152 million unique viewers, followed by VEVO with 51.5 million, Yahoo! Sites with 49.2 million, Viacom Digital with 48.1 million and Facebook.com with 45.1 million. Nearly 40 billion videos views occurred during the month, with Google Sites generating the highest number at 18.6 billion, followed by Hulu with 877 million and VEVO with 717 million. The average viewer watched 22.6 hours of online video content, with Google Sites (7.5 hours) and Hulu (3.2 hours) demonstrating the highest average engagement among the top ten properties.

Click here for the details with tables and figures.

*A video is defined as any streamed segment of audiovisual content, including both progressive downloads and live streams. For long-form, segmented content, (e.g. television episodes with ad pods in the middle) each segment of the content is counted as a distinct video stream.

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