Photo Credit: The Mobile Marketer
15 Jun 2011 11:04 Africa/Lagos
Distracted TV Viewers
Most Americans surf online while watching TV and many people do other activities as well
PR Newswire
NEW YORK, June 15, 2011
NEW YORK, June 15, 2011 /PRNewswire/ -- The invention of the DVR system presented a hurdle for television advertisers, as they worried their valued audience would fast-forward through their messages. While those concerns may have merit, a recent Adweek/Harris Poll shows that regardless of the ability to use a DVR system, Americans may not be giving their undivided attention to their TV screens. According to the recent survey, while watching TV most Americans also surf the Internet (56%) and many do other activities like read a book, magazine or newspaper (44%), go on a social networking site (40%) or text on their mobile phone (37%).
(Logo: http://photos.prnewswire.com/prnh/20100517/NY06256LOGO )
These are some of the findings of a recent Adweek/ Harris Poll survey of 2,309 U.S. adults surveyed online between May 24 and 26, 2011 by Harris Interactive.
Additional findings include:
* Three in ten say they shop online while watching TV (29%);
* Few say they read a book on an eReader device while watching TV (7%) although over two in five admit to reading a traditional book, magazine or newspaper (44%) while watching TV;
* Similarly small numbers surf the Internet on a tablet computer while watching TV although a majority do so on a regular computer (56%) and 18% do so on their mobile phone;
* Three in ten Americans say they do something else while watching TV (30%) and only 14% say they do not do any other activity while they watch TV.
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